Post by account_disabled on Mar 14, 2024 0:25:52 GMT -5
Today for our interviews we had a chat with Alessia Martalò, an SEO who deals with optimizing the positioning of portals on search engines, who will tell us more about what her work consists of and will give us some useful advice on how to manage our sites. You will also explain to us better what Google penalties consist of and how to remedy them. Hi Alessia, tell us a little about yourself and what you do.. I'm Alessia, I have a degree in Computer Science, and I currently work as a freelance SEO . I have specialized, over time, in link building and on-site optimization, but I also offer many other services, including web marketing consultancy, ad optimization and management , training, search engine positioning , identification of Google penalties and social account management .
Going into detail, what is a Google penalty, and how can Find Your Phone Number it be identified and managed best? The penalty is imposed by Google when the site violates the webmaster guidelines. In most cases this translates into a manual action which implies a clear worsening in the positioning of the site, which in some cases can even disappear from the search engine. In the presence of manual action it is necessary to resolve the problem and then request a review by Google . What if there was no manual action? If there is no manual action (and this can be ascertained from Search Console), it may be a little more complicated to identify the reason for the poor positioning.
Most of the time, in fact, we notice this due to a sudden drop in visits . In these circumstances, it is appropriate to carefully examine the site, evaluate the changes that have been made (it may happen, for example, that the URL structure has been modified) and try to understand what may have caused this drastic deterioration. Can you give us some examples? To summarize, what can lead to a penalty are two factors: on the one hand the content, on the other the links. Panda and Penguin are going precisely in this direction: the first, simplifying a bit, deals with penalizing poorly written content, with duplicate texts and following prohibited techniques (such as keyword stuffing); the second affects sites that have benefited from forced , purchased and non-spontaneous backlinks .
Going into detail, what is a Google penalty, and how can Find Your Phone Number it be identified and managed best? The penalty is imposed by Google when the site violates the webmaster guidelines. In most cases this translates into a manual action which implies a clear worsening in the positioning of the site, which in some cases can even disappear from the search engine. In the presence of manual action it is necessary to resolve the problem and then request a review by Google . What if there was no manual action? If there is no manual action (and this can be ascertained from Search Console), it may be a little more complicated to identify the reason for the poor positioning.
Most of the time, in fact, we notice this due to a sudden drop in visits . In these circumstances, it is appropriate to carefully examine the site, evaluate the changes that have been made (it may happen, for example, that the URL structure has been modified) and try to understand what may have caused this drastic deterioration. Can you give us some examples? To summarize, what can lead to a penalty are two factors: on the one hand the content, on the other the links. Panda and Penguin are going precisely in this direction: the first, simplifying a bit, deals with penalizing poorly written content, with duplicate texts and following prohibited techniques (such as keyword stuffing); the second affects sites that have benefited from forced , purchased and non-spontaneous backlinks .